The DTC Insider @[email protected]
154 subscribers - no pronouns :c
Welcome to The DTC Insider, a beautiful e-commerce community
Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
Sunday vibes βοΈ
Went for a ride and visited our house in progress.
0 - 0
My team has audited 236 e-commerce brands, which led to 1 incredible discovery.
The CAC Payback Period.
What's that?
It's the time it takes for a new customer to pay back their acquisition costs.
For example:
β If we spend $50 to acquire a customer
β And they spend $30 on the first order
β Then $25 on the second one in month 3
In this case, we'd break even in month 3:
$30 + $25 = $55, and $55 > $50 (CAC).
Makes sense?
Now that you understand how this works...
...replace the 3-month LTV (in this case, $55) with the accumulated gross margin to really know the CAC payback period.
PS:
In case you're thinking...
"Brian...how on earth can I come up with this data without spending too many hours?"
No worries, I have a solution for you.
I found this tool that helps me and my team at BSR Digital crunch these numbers and many more in a matter of minutes.
Comment "tool" and I'll send you a DM with its name.
0 - 0
6 "unsexy", but effective, actions that took this men's underwear brand to success.
You'll notice we're NOT mentioning anything about paid ads or email marketing.
No tricks. No shortcuts.
Only effective strategies that you can easily start using in your business today.
Let's go!
πΉ 1. Record Customer Calls and Use Them in Ads:
People are tired of seeing the same old boring ads all day long.
By recording genuine conversations (with their permission), this underwear brand humanized its marketing and built trust.
Hearing real stories from happy customers increased credibility and boosted ad engagement.
πββοΈ 2. Models? No, thanks.
The founders of this brand became the face of their business, after using models for a while.
You will see them everywhere:
β The hero section of their website
β Email marketing
β Social media presence
And more...
π 3. Call Your VIP Customers to Say Thank You:
They take 5-10 minutes of their time to thank each VIP customer who supports their brand.
That allows them not only to express gratitude...
...but also to get more insights on what people love about their brand & products and why they buy.
ποΈ 4. Handwritten Notes:
They send a handwritten note to EVERY customer.
And it doesn't stop there.
They send a handwritten note with a unique message for each order.
So, if you order for the first time, you'll receive a different note than if it's your second, or third time.
π 5: Give Away New Products to Top Customers:
Did you think they were already doing A LOT for their customers?
Well, they also give away new products to their top customers so they can try them out and keep them loyal.
How cool is that?
β 6: Video Responses to People's Questions:
Many times, they record a quick video to answer somebody's question.
As you can imagine, as a customer this is way more engaging and personalized than receiving a text message.
TL;DR:
1. Record customer calls and use them in your marketing.
2. You don't need to use models.
3. Call your VIP customers to say thank you.
4. Add handwritten notes to your orders.
6: Reply to people's questions with videos.
--
Btw, the brand I'm talking about is Manmade.
Last year, I interviewed them on The DTC Insider podcast, and this is only a summary of the best strategies that are working for them.
0 - 0
Are you paying too much to acquire customers?
Don't have a clear answer to this?
Then I'd suggest you watch/listen to this podcast episode of The DTC Insider podcast.
In which I go through 2 key metrics that most brands overlook.
But those that really know their numbers use.
Tune in!
0 - 0
I spent 4 hours going through Shopify's latest updates so you don't have to.
Here's a summary in less than 5 minutes.
Earlier today, Shopify president - Harley Finkelstein - announced some big updates.
There are over 150 updates...π€―
But here are the top ones related to marketing.
If you found it useful, please like, share, and subscribe π
0 - 0
π¨ NEW on Meta Ad:
(Very relevant for DTC brands)
There are many recent updates for Meta advertisers.
Here are my top 3:
π NEW LEARNING PHASE:
Exiting the learning phase feels like an impossible task for many brands.
Doesn't it?
It's required 50 events (ie. purchases) within a 7-day period, per ad set.
What's changed now?
In practice, nothing yet.
However, some advertisers have spotted a 10-event learning phase within a 3-day period.
This could be huge.
As it brings down the 7 events/day (50/week) to only 3, which sounds more achievable.
When will this be released?
Meta hasn't provided any info yet.
Will keep you posted!
π SCALING HIGH-PERFORMING AD SETS:
Am I the only one who's terrified to scale the budget when something's working? π±
You see something that works well, you want to spend more...
And BOOM! Sometimes the performance plummets.
Now, that's changing a little bit.
This update allow advertisers to increase the budget WITHOUT restarting the learning phase when you see "High performing" in the Delivery column of an ad set.
Not only that...
Meta will give you a scale of recommended increases and the projected number of results you should expect (will this be accurate, though?).
π AUDIENCE SEGMENTS:
When creating a Sales campaign, now you can define:
β Engaged audience
β Existing customers
These segments were previously available for Advantage+ Shopping campaigns.
And now, they are available on Sales campaigns too.
0 - 0
Are DTC brands turning into media companies?
0 - 0
Some use weekends to work.
Not me, give me this every.single.time.
0 - 0
This company is redefining an industry.
Women's clothes? β
Men's clothes? β
None of that.
And I had the pleasure of learning all about it through the lens of their founder and COO, Kelly Moffat.
Don't miss this episode of The DTC Insider podcast, in which Kelly shared a ton of value about:
π₯ Actions Required to Educate Customers and Disrupt the Industry
π₯ Factors Contributing to Kirrin Finch's Rapid Growth
π₯ Impact of Team Expansion on Operations
π₯ Strategies for Maintaining High Customer Loyalty and the Role of the Rewards Program
π₯ Incorporating Customer Feedback
Watch/Listen to the episode!
0 - 0
π¨ Unskippable video ads in your Instagram feed?
Instagram is reportedly testing a new feature many of us won't be happy with.
It's a new video ad format that stops users from scrolling in the main feed until theyβve viewed a video ad.
As you can see in the image, the ad has a timer at the bottom, and you canβt scroll past it until the timer runs down.
You may be wondering why they'd want to interrupt navigation like this...
After all, most people hate YouTube's skippable ads, and it's one of the main reasons people download ad blockers.
What do you think of this?
0 - 0
Welcome to The DTC Insider, a beautiful e-commerce community with a weekly podcast and newsletter, in which you'll find growth marketing news & insights in the DTC space.
It's hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul.
Check us out: thedtcinsider.com/