Kasey Luck @[email protected]
16K subscribers - no pronouns :c
Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
The most unhelpful business & life advice I ever received was…
"Don’t sweat the small stuff."
You HAVE to sweat the small stuff. I always have, and I always proudly will. Let me explain.
Our team at Luck & Co obsesses about the small details other agencies overlook, and that’s where we find our edge.
We have naming conventions not just for campaign names, but for flow names inside Klaviyo.
We obsess over how we define engagement criteria for segments.
We’re meticulous about reports—what goes into them, how they’re structured, and the story they tell based on the numbers.
Even the way we name A/B tests in Klaviyo can literally make me Slack-shout.
And it’s not just us. Every top strategist I’ve worked with understands that sweating the small stuff isn’t optional—it’s essential.
That’s why I’ve spent the few months building The Ecomm Email Strategy School, a program designed to teach the exact strategies, systems, and small-yet-critical details that separate the great from the average in ecommerce email & SMS marketing.
This is a 12-week, live, hands-on program where you’ll learn to:
✔ Build email strategies that drive real numbers—like 150% MoM email growth or $50K campaigns.
✔ Tackle real-world assignments with personalized feedback from me every step of the way.
✔ Develop the strategic mindset to solve complex marketing challenges and stand out as an expert.
And if you’re the best of the best? You’ll walk out of the program with an offer to join my Klaviyo Elite agency, Luck & Co.
Applications are open for 1 more week, but there are only 6 spots left.
If you’re ready to become the strategist clients turn to for results, apply here: dtcschool.org/
Sweat the small stuff. It’s how you win.
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After 10+ years of being in the ecommerce email weeds, working with clients across dozens of industries, driving $100M+ in email revenue to those brands...I’m doing it 👇
I’m putting all of that knowledge into a really intense 3-month program: Ecomm Email Strategy School. I'll take up to 12 students, meet with them LIVE weekly, personally review 36 assignments from each, and turn these folks into A+ ecommerce email & SMS marketing experts.
But the coolest part? I'll HIRE top graduates to work at my agency (Luck & Co) right after we’re done. In fact, this is the whole point of the school.
Want to learn more & apply? → dtcschool.org/
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Hey there, I'm Kasey Luck. I run Luck & Co Agency (👉 luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate.
My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company.
Links:
• Kasey's Subject Line Vault: luckandco.agency/subject-lines-ecommerce-freebie
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/