07:18

The Data Intervention - Climbing the analytics maturity curve

01:01:59

The Measure Pod: #120 Marketing analytics updates and a BigQuery health check

07:38

Behind the Cloud - Data Preparations in BigQuery

01:00:23

The Measure Pod: #119 Google Cloud Next 25 roundup

06:22

The Data Intervention - Why most marketers are drowning in bad data

03:04

Dan's Deep Dive - Enhanced measurement details (2/2)

11:39

Dan's Deep Dive - Enhanced measurement details (1/2)

07:44

Dan's Deep Dive - What are bounced and engaged sessions in GA?

06:57

Dan's Deep Dive - Understanding the channels in GA

07:19

Dan's Deep Dive - Dynamic links for apps in GA

05:13

Dan's Deep Dive - Key events and conversions in GA

08:57

Dan's Deep Dive - What is a user in GA?

05:30

Dan's Deep Dive - Summary cards for overview reports in GA

05:42

Dan's Deep Dive - Importing ad cost into GA

05:56

Dan's Deep Dive - Attribution reporting time

05:42

Dan's Deep Dive - Non-direct attribution in GA

06:22

Dan's Deep Dive - Data retention settings

04:46

Dan's Deep Dive - Segment interactivity and overlap technique

07:45

Dan's Deep Dive - The path exploration technique

05:55

Dan's Deep Dive - Google Ads auto-tagging in GA

01:02:46

The Measure Pod: #118 Dan & Bhav’s farewell, best moments & a game of guess who

11:06

Behind the Cloud - Releases and scheduling in Dataform

04:17

Dan's Deep Dive - Using GA4 vs. building a dashboard

54:57

The Measure Pod: #117 Marketing incrementality, attribution & ROI optimisation (with Coppel)

05:28

Dan's Deep Dive - How to use and manage UTMs for GA4

05:44

Dan's Deep Dive - Reports library vs. reports menu in GA4

53:52

The Measure Pod: #115 Lessons from a data science content creator (with Egor Howell at Deliveroo)

06:21

Dan's Deep Dive - App install attribution in GA4

55:00

The Measure Pod: #114 Sanity over vanity - focusing on metrics that matter (with Ole Bossdorf)

02:13

GA4 Immersion: Your turn to find your top/bottom performing campaigns

04:55

GA4 Immersion: Attribution models report

01:43

GA4 Immersion: Your turn to understand your user paths

04:40

GA4 Immersion: Attribution paths

05:23

GA4 Immersion: The advertising workspace

01:22

GA4 Immersion: Introduction to module 5 (MODEL)

01:36

GA4 Immersion: Your turn to build an audience

05:44

GA4 Immersion: Audiences

05:06

GA4 Immersion: Segments

01:39

GA4 Immersion: Your turn to build a funnel

07:18

GA4 Immersion: Funnels

05:42

GA4 Immersion: The explore workspace

00:55

GA4 Immersion: Introduction to module 6 (PLAY)

01:51

GA4 Immersion: Your turn to customise your reporting library

06:51

GA4 Immersion: Using the reports library

06:05

GA4 Immersion: Customising detail reports

04:21

GA4 Immersion: Customising overview reports

01:56

GA4 Immersion: Your turn to set up and use a custom dimension

06:56

GA4 Immersion: Custom definitions

01:01

GA4 Immersion: Introduction to module 4 (CUSTOMISE)

02:18

GA4 Immersion: Your turn to discover your top channel combination

06:49

GA4 Immersion: Combining user and traffic acquisition dimensions

06:42

GA4 Immersion: User acquisition reporting

01:44

GA4 Immersion: Your turn to report on your campaigns

09:12

GA4 Immersion: Traffic acquisition reporting

05:42

GA4 Immersion: Identifying traffic sources

00:53

GA4 Immersion: Introduction to module 3 (DISCOVER)

05:46

GA4 Immersion: Customised events

02:09

GA4 Immersion: Creating your own customised event

05:52

GA4 Immersion: Manually tracked events

03:28

GA4 Immersion: Automatically tracked events