Building a brand is all about balance. It’s like trying to build an airplane when it’s already flying. So how do you do it and where do you start? By meeting your audience where they’re at.

In our newest episode of Brand Story, we sit down with Kathryn Tuttle, Executive Advisor for CPG brands, to talk about her experience building brands and scaling businesses. We discuss the importance of flexibility in branding and understanding the consumer's perspective to help shape success. Her conversation with our president, Steve Gilman, provides tips and takeaways for growing your brand and sticking to your mission.

Watch the full episode on YouTube,    • Mission-Driven Branding featuring Kathryn ...  , or wherever you listen to podcasts.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group (www.gravitygroup.com/), a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

We’re also on:
LinkedIn — www.linkedin.com/company/gravitygroupmarketing
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Facebook — www.facebook.com/gravitygroupmarketing

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